FunkyTime teaches us how to use social media for B2B

Our software daughter company FunkyDev is doing well with its first baby FunkyTime, a free web application for time registration and time sheet printing. More than 300 users have created an account in less than two months. That’s good news, of course. And it was also a great experience to launch a “real” product by and for ourselves. This has given us some great insights in how social media can be applied (or not) in a B2B environment. One of these experiments is a news site on FunkyTime and the creation of the Time & Material group on LinkedIn. Feel free to visit and join the debates.

About janlagast

Managing Partner of Forte. Forte provides management advisory services in the field of industrial marketing. We provide advice to the executive committee and the board of directors of growing technology companies, assist with the reorganization of marketing and sales departments, realize communication projects and executive level sales.
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